Mate, I'm not arguing the benefits of drinking milk if you read my post again. I was debating A2M should not put all their money in China alone as there are other bigger fresh milk markets like US or UK to diversity their portfolio.
On the other hand, it is lucky that you are brought up in Australia drinking milk and have no problem drinking it. As an Asian born in Asia, just like many other future A2M customers in Asia, I was not brought up drinking milk. I know the benefit of drinking milk and have no problem drinking it, it just never crosses my mind if you know what i mean. The only fresh milk I have would be in my morning flat white.
It would be silly to ignore existing fresh milk markets. It will take a generation to build up the milk drinking culture. Just look at how long it takes to introduce coffee culture to green tea drinkers in China.
Cheers.
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