Word of mouth marketing is great and has been working well so far. A2's online presence on TDmall etc is great and a low cost way to sell formula. We do need the product in actual shops on the ground. One option would be to set that price higher than the online price offering people the chance to cut out the middle man i.e. supermarket and get it a bit cheaper directly from a2. As others have said in the past the Chinese respond to high prices as high quality. If the board were to do this followed by a small amount of advertising it will be a great xmas for all us holders
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