Found this crowd funded pain relief device that would imo be competing with bodyguard.. it has fda approval (currently only regulatory approval in usa and canada... its not strictly like for like product competition -but will be competition with respect to pain relief product consumer choice)
what's interesting is the level of interest... they have raised around US $400k... clearly suggesting that there is a strong market and interest for this type of product...
also note... drug free...!!!
I know OBJ's bodyguard is different to the above and has a unique selling proposition... but, Come on obj... time to get bodyguard out there before first mover advantage is totally diminished / overtaken...
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