I don't really see how they "ruin" the company. The company is going to generate the same amount of money whether it's shares go up or down day-to-day. It's annoying when you're on the wrong side of the movement but it doesn't really affect the business.
It's not even really the shorters that are the problem, it's the short-termism of investors. If funds didn't lend ludicrous amounts of stock for shorting, or if people didn't bail out at the first sign of bad news (I mean get a grip people, companies have good and bad years just like people - it's called life) then prices wouldn't crater like they have for SPO.
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