Pump & Dump?, page-61

Hi @StefanF,

You wrote;

It the moment green isn't very likely as the sentiment isn't there and investors have nothing to look forward to until 7th.

Agree re sentiment not being there at present (but we all know how that can change in an instant) but politely disagree with the second part of your comment as anything is possible.

Norwood's has an aggressive growth strategy objective - to drive global growth of the company's products. What's some of their strategies?

1. The company's building a detailed knowledge base of the best advertising strategies, markets and revenue generating customers for their product.

2. To drive World Phone growth Mr. Nick Horton has been appointed as VP of Marketing for Norwood. His role will be to lead Norwood's organic and partner-led consumer acquisition, monetisation and growth efforts. Mr. Steve Tot, ex Telstra executive has also been appointed as VP of sales to drive CORONA sales growth.

3. Expansion of additional mainstream digital marketing channels with current growth almost exclusively via one digital marketing channel to date. With funds that will soon change. The company highlighted that two thirds of the funds raised will be used for additional marketing and customer acquisition. This was only announced a month ago. In my opinion these initiatives haven't even really begun yet.

4. Free App to App calling feature for World Phone to increase App usage which will drive user engagement, retention and revenue.

5. On the 23/09/15 Norwood announced that the rapid take up of World Phone raised the profile of the technology within the travel and communications sectors. They highlighted that they were actively pursuing discussions with "a number" of well-established brands to explore commercial relationships to increase potential revenue streams. Seven days post this announcement, the company announced a partnership with Booking.com. My point... anything could drop out of the blue. Keywords - 'a
number'.

6. On the 18th November the the CEO highlighted that he's looking forward to hastening a number of additional new product developments currently under consideration that they've been working on behind the scenes. Again, this was only announced a month ago. Keywords for me were - "hastening", "a number" and "additional new product developments". My point... anything could drop out of the blue.

7. Customer acquisition costs were 50% lower than those announced on the 23rd September (now 50c to $1). Foster note highlighted that customer acquistion costs for World Phone Android version was at $0.17c! Costs now running well below budget. Lowered costs of acquisition will mean that they'll be able to enhance returns from their monetisation strategies. Updates on these important metrics is something I'm not overlooking. Fingers crossed we get to hear more about how their internal efforts are helping bring down these costs. My point... anything to do with any metrics update (extremely important business items) could drop out of the blue.

So not so black and white my friend.

References:

http://www.asx.com.au/asxpdf/20150923/pdf/431j52cbkk1c7m.pdf
http://www.asx.com.au/asxpdf/20151118/pdf/4332b5wvf55p2v.pdf

Tony