Another great article from a few months back, but really capturing the potential in the space Velpic (with its key difference to competitors) is targeting.
A few extracts below:
"The estimated $2.5 billion marketplace for these systems is largely dominated by products that track and manage courses, not content."
" In fact, most peoples’ expectations have been raised so high that if we can’t find a video explaining the concept or problem we’re trying to address, we tend to give up"
"This means many corporate learning and development teams are now in the business of finding and curating content, whether they like it or not — and their LMS is often not doing much to help"
"Many investors consider the LMS market to be frustrating because there are so many vendors — more than 300 — and the barriers to entry seem low. This is not necessarily true. It’s complex and difficult to build an effective, next-generation system, and some companies, including many of the major players, are investing heavily to figure this out"
