Logic?, page-21

One of the illusions we live with as investors is that the whole world revolves around the share price of a company. I can say with confidence, to the majority of the public Slater's SP troubles are unknown. Slater's is simply a law firm going about its business. I've tested this with a diverse range of people in the UK (insurance employees, family,friends). There is far more knowledge of something to do with the Chancellor's budget about reducing insurance premiums than there is knowledge of how that will transpire and the impact it might have on a law firm.

Put simply. If I need a lawyer I'm going to go to the one recommended/directed to me or where adverts catch my eye. I'm likely to be blissfully unaware of SP pressure and investment community chatter.