Some good discussion's, I agree with this but would not think that people will go out to read literature on a milk product they need it is there faces with marketing.
When I see the full shelf I asked was this common place which it seem it could be based on the initial feedback, I will continue to monitor this and ask in store if the are loading out in dairy. Or as this may highlight there is limited marketing highlighting the benefits which most people out there are unaware of if so hopefully this is done better in the US and UK markets when launching
Local Fresh Product, page-19
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