Many wealthy, well off and middle class shop at Aldi too.
Given Aldi's private label strategy, them being open to stocking A2 only demonstrates they are clearly able to sell enough A2 product to enable to brand to keep it's shelf space.
Aldi has over 300 stores in AU and expanding, and in my view provides a valuable sales channel for A2, aside
from the big two, Coles & Wooolworths.
Local Fresh Product, page-30
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