Thanks for your photos. I am aware of the situation.
Sth I need to high light.
1. Those ,as on the picture, are not the products of BFC at all.
The beef and lamb as labelled are the products of a Chinese importer called AUNU Group (JINBEI Australia Beef Pty). AUNU Group started selling Australia beef in China since 2012. It business module is franchise. AUNU Group does put a good control of quality. As a result, this company has a bad reputation. But those are not relevant to BFC.
2. The product of AUNU Group is not trackable by mobile app. It is trackable by paper documents. However no one trust those papers. Fraud is easy in China.
3. Meat import is not BFC's competitive advantage, I should admit that. There are more larger importers. BFC's advantage is seafood.
4. AUNU Group should not sell Australia beef in Yonghui Supermarket. They target the wrong customers.
People who visit Yonghui Supermarket are middle -low income people. They are going to pay higher price for better quality products.
BFC is going to sell its product in MYKAL Supermarket (which is a high end supermarket brand of Dashang Group). MYKAL Supermarket, was founded and operated by Japanese initially. It is very popular among high income consumers.
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