If that were the case, cigarette companies should be out of business by now. Don't people know smoking kills, yet their SP is higher than ever before. People will eventually buy coke in numbers again as they did last a few short years ago. I enjoy a healthy life style, a bit in moderation, and there's always a variety of coke in the fridge. I'll take CCL for an investment over the long haul any day & we'll look back [as we do] and say I should have bought [or bought more] at these prices.
(20min delay)