milk powder market is still dominated by Devondale, but a2 is catching up with WWS select now. Recently, I saw $1.5 discount on a2 milk powder, making it much more attractive as discounted price is only marginally higher than Devondale. hopefully people will switch to a2 for the premium quality. The sales of Ice cream, however, is neglectible in A2M, compared to infant formula, fresh milk, or even milk powder. not to mention its only a seasonal product. It won't make a big difference. So are yoghert and cream.
A2 Milk branded milk powder, page-12
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