There are plenty of products to consume which do not have A1 in them - substitutes.. $10 bucks for ice cream = brilliant marketing dept if you get the wombles to consume it. A2 marketing dept is as good as Cokes - I look forwards to packaging and marketing of the ice they plan to sell to the Eskimos. Making A2 a value proposition to most who do not need it - brilliant ...
A2 Milk branded milk powder, page-19
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