I would think it means you get to take a loss and if you are still determined the brand is a good investment you can do it all again when Kogan lists.
Given the online growth was largely driven with click and collect in store customers, I doubt Kogan is going to gain the buying power with suppliers that previously refused to deal direct with his online operation.
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Kogan acquires online Dick Smith business, IP, customer data etc., page-12
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