+++++++++++++++++++++++++ West Australian based Lumacom --- announced today that the first of its large full-colour video screens, forming part of an advertising network across Europe, had been officially switched on and is now fully operational.
It was announced last month that the Barcelona screen located at the Maremagnum waterfront complex had been contracted to major international brand advertisers. The one sign is expected to net an income revenue stream to Lumacom in the order of $A800,000 per annum.
The Spanish screen represents not only the first installed in Europe but a launch pad for a network of screens carrying advertising from high profile international advertisers.
A number of other high profile iconic sites across Europe are being negotiated for conversion to Lumacom sign systems under similar arrangements to that of the Barcelona screen.
Lumacom plans to install a network of screens across the ECU in cooperation with the Mega Profile Limited Group - Europe's largest outdoor advertising group.
The Mega Group list of advertisers include the likes of Coca Cola, American Airlines, American Express, Easy Jet, Ikea, Ericsson, Ford, Motorola, Mercedes, Nike, Orange, Virgin, Volkswagen and Warner Brothers, among many impressive international brands.
The Managing Director of Lumacom, Mr. Rodd Sala, said today that "having just returned from Europe and having met with a range of advertising executives I have seen first hand that there are a vast number of opportunities stretching from the UK through Spain, into France, Italy and as far East as Moscow."
He added "Lumacom has entered into a very exciting phase, by striking up an ideal formula between itself, as provider of the unique Lumacom technology, and the strength and massive client base offered by major outdoor advertising companies such as The Mega Group."
Mr. Sala said today "It is difficult to project the number of signs making up the networks at this stage; however, we expect to enter the 2003/04 financial year with a significant number of outdoor advertising sites secured for LumaSigns. We expect many of these to be ordered and processed early in the next quarter."
In parallel with the Company's European operations, Lumacom is progressing well in the North American market, having announced a similar joint venture arrangement with the Totius Group for that region. The Company expects to be in a position to announce other major joint venture projects involving recurring revenue streams very shortly.
Authorised by Rodd Sala Managing Director - Lumacom Limited
FOR FURTHER INFORMATION, refer to www.lumacom.com.au. Tel: (61-8) 9228 8577 Fax: (61-8) 9228 8677
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