ChannelNews understands that Kogan has paid less than $10M to secure the deal.
What is not known is whether the acquisition of the tarnished Dick Smith brand name will impact his Kogan online operation, or whether large consumer electronic brands who sell the bulk of their product via Harvey Norman and JB Hi Fi will actually deal directly with Kogan who currently is forced to buy most of his branded stock from either overseas grey marketers, or distributors who are adding an additional margin over what JB Hi Fi and Harvey Norman pay.
ChannelNews has been told by one major retailer that representation has already been made to several key brands regarding the supply of stock to Kogan.
