Dude the biggest revenue for both companies come from IF.
"The only sense in which they are competing is that some confused people see it that way, simply because they are both high-quality products selling in the same market. Both are superior in their own way to the normal average-quality IF marketed by hundreds of other companies." - this direct quote labels them two as competitors.
The products they market appeal to different people but the fact that they are both in the same market and the fact that one consumer can potentially switch from one product to the other makes them competitors. Please look up the definition of market competition. I would say direct competition to be honest.
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