Their CAPEX on advertising was too high, now that they are restraining this - every download from herein is more profitable. Word of mouth / viral apps don't need much to kick them along. Might allow them to try alternate methods of advertising, single channels can get overdone and ignored after time. If they can advertise at the Olympics for example, they are in the money.
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- Ann: Norwood Moves into Next Phase of World Phone Growth
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