Ann: Norwood Moves into Next Phase of World Phone Growth, page-86

So previously calling minutes were priced the same no matter where the caller was calling from and to.

They only had one price for 20,000 different calling corridors.

Now they have each one priced accordingly.

Just imagine if you have a shop full of stuff.... but the price gun is broken so you can only charge one price.
say you choose $5.

Everybody loves your product, but mostly they only buy the stuff that is worth about $5 or more.

You just can't sell all those Mars Bars for $5 cos most people wont pay that much.

And you Loose $50 each time you sell one of those crystal chandeliers..... for $5!

You stop advertising until you can fix the frikken price gun!

Well thats what NOR have done!

They've fixed the price gun.

Now they can price each product correctly.... and they can even change the price when they feel Like it... without having to peel off the sticker!

So now they are going tell everybody who came into the store that the Mars bars are only $1.50.

And if somebody wants to buy a crystal chandelier... that can frikken pay what it's worth!

A bit simple but you get the point.

GAME CHANGER!!!

Global Dynamic Pricing:
Initiated targeted marketing on identified high revenue opportunity corridors

Large potential yearly revenue opportunities identified across key corridors, with high percentages of expat or migrant workers, as well as expensive local international pricing.

The Company will target digital adverts at consumers using these long distance calling corridors.