Market Sensitive Notice, page-168

He/she has in all probability have not kept up with things as closely as we present holders have - and, that is exactly the point I make - that unless we 'know' WHY the COGS is up and will be much lower later -------one can only get a wrong impression.

That's the thing though. You don't need to know a company's position intimately to know that COGS will typically always be much higher in early commercialisation stage. It's just blatantly obvious. All it tells me about a person who bangs on about this is that they don't have any real idea about the business development cycle and particularly the early stages of transforming into a profitable business.