Ann: TechKnow Invest Roadshow Presentation-NOR.AX, page-63

My post from earlier today: "On a different point, am intrigued by the 50% repeat purchase comment on p. 7. We've previously been told that "retention" of customers (from total downloaders) is around 2-3%. Would be interesting to understand if/how these two disparate figures reconcile. Unlikely (in theory) that merely changing the purchasing method (from in-app to world credit) would actually affect retention behaviour as ostensibly the latter relates solely to the user experience and price, and not the means of purchase."

From the definition of ARPU from 23Mar ASX release: "Typically, only a few percent of a consumer mobile App user base will spend money on a mobile App after downloading the App for free."

From today's ASX release (p.7): "50% repeat purchase behaviour by World Credit users to date (!)"

On your point Webbj, it seems that NOR is telling us that the 50% repeat purchase behaviour is derived from actual data, not likely or forecast. Don't me wrong, this is great news. The ARPU definition is only in relation to "typical" usage patters for consumer mobile apps, so not necessarily applicable to NOR, although historical retention/usage/repeat purchase behaviour for WP as a % of downloads would have to be no more than a couple of percent.

I would assume that much of the "gap" between the 2-3% and the 50% relates to the initial users of WC being existing customers that are part of the current strategy of NOR squeezing more out of, implying possibly that those customers might have repeat purchase behaviour of 50% if via iOS or Android in any event, if that was the current preferred purchasing option. If that is the case, today's release potentially a little misleading in suggesting that there is something about WC itself that the users like.

But you are right though...we are left to reading tea leaves in the absence of anything else from NOR.

The portents are looking good though.