What about competition - is BAL up for extensive marketing against the major players who spend big on R&D and marketing.
Mead Johnson coming out with a premium product only last month . Mar. 28, 2016-- Mead Johnson Nutrition Company (NYSE:MJN) today announced the launch of its new Enfinitas premium-priced product line in China, which will be rolling out in that market over the coming weeks.
http://www.meadjohnson.com/news/press-releases/mead-johnson-launches-enfinitas®-china
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