BAL T-Mall Sales (Includes other ASX / NZX Listed Brands), page-21

Honestly it's your choice if you want to believe these figures or not but they are very wrong. most here don't know how Tmall sales work and are not counting for each store that is supplying the product. For example, over the last 30 days (Tmall sales are recorded on a rolling basis over the last 30 days and Are NOT restarted every month), a2 stage 3 has around 9500 tins sold on Tmall. In comparison, bal has about 12500 stage 3 sold. Back in January this used to be a 2:1 ratio in favour of bal. Bal has one major seller of formula on Tmall (the official BAL one) whilst a2 has 2-3 major sellers. Very nice formula driven excel sheet but the info is incorrect. Hope this helps. Also buy both a2 and bal as they are very cheap atm regardless of which is outselling which.