Thanks, looks like Blackmores have done a deal with Woolies/Big W...Very interested to see how it goes. Must be selected stores to start with. It's not surprising because BAL did an exclusive deal on food with Coles.
Blackmores is giving it every chance to succeed, now it just depends if consumers see any value in it? The feedback from Pharmacy is, well, not really. Blackmores is on the radar as far as competition goes, it's a distant threat at the moment, more media hype than anything else, but i'll be keeping an eye on it.
Any new organic formual brands hit the market that anyone knows of?
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