For this kind of disruptive tech I think it will be consumer driven. Like "leveraging the long tail" to coin a phrase about the now antiquated web 2.0 moniker. If and when consumers make this process commonplace, AKA viral, then boom - this will explode to perhaps 30c. But the really, really big gains (think DCC being the next eBay or Facebook) will be held up by hitting the multiple quarter profits visible in the financials milestone and freeing up more liquidity in the available shares.
Ratios & Valuation, page-32
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