Allowing for capacity of 10,000 per week isn't an indication of that being how much they think they'll sell, that's how much they think will provide a guarantee that they'll be able to service the highest possible demand. If they were aiming for 10k, they'd set initial capacity at 20k or something.
Not that this is a big deal. 5k a week would be fine. No need to lose heads.
Disclosure: I'll probably get in today depending on price action.
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