1. They wont be selling direct to market.
2. The $500AUD retail is not indicative of revenue as the product will be sold wholesale.
3. The wholesale to retail markup is anyone's guess but a wholesale price is 50% of retail is a good guess.
4. No turnover can be predicted until the company has PO orders
5. Products like this typically have a fast drop off in sales once the market is saturated, and the market for a $500 toy helicopter with a camera is not that big IMO.
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