on the contrary, i think it is very simple.
all BIG W has to do is get rid of the nonsense kids toys mantra , and focus on discount, practical products like Kmart does.
i agree that rewards are a total mess, but Mr Banducci has just stated that this is to be totally overhauled.
Woolies can survive with low margins. all the big shot analysts think that declining EPS is the "anchor".
the current PE is 15 , whilst WES is at 22.
in other words, as long as there is improvement, the EPS is secondary as the PE will be then accepted as being higher.
then the usual question is what about divvy- their payout ratio is considerably less than WES, so they have ample room to move.
in my opinion- it was a typical stitch up today-the brokers all downgrade en masse, they loan shorters their stock and hey presto- money for jam.
cheers crazypunter
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