worth a look, page-5

one major inherent risk

the margins in this business are so very small and rely basically on growing volume and growth in volume is achieved through new store rollouts.

basically a deck of cards which McDonalds had to deal with some years aga and reinvent the brand with new lines and value adding at its established stores.....this is costly and risky as it requires a substantive image change.

How do you change the image of a pizza?

i think there are far better growth stock opportunities out there without the risks.

plus the recent release of share from escrow will loom large over the stock for some time as its not a very liquid stock and 26m shares is a fair lump of shares.