was never going to work, page-11

He may very well, if he deems it a lost cause and does not want to throw good money after bad...

This looks like a valuable lesson reminder from the dot-com days... it's not the cash in the bank, but the burn rate, that really matters.

Also they seem to assume that affiliates would completely re-stock with their product from day one, rather than gradually replace existing inventory as it is sold down...