The more they move to ambassadors, advertising and mainstream - the further it puts them away from their original proposition.
Remember.. way back when.. this product was about high quality calling on low bandwidth connections. I realise that's hard to fathom given the 30MB+ installer, fact that it downloads a crapload of data on initial load, has embedded advertising and videos within the app etc. Now you need to toggle 'low bandwidth' calling on..
So the further from their core proposition (which I personally never had much success using) the less likely I can see the SpeedCast being some kind of turning point for the company. Users didn't seem to use/engage when they were paid to download the app etc, why would speedcast customers be any different? Perhaps even more importantly, why would speedcast pay Zipt for their users to have access
ZIP Price at posting:
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