SRF 0.00% 6.8¢ surfstitch group limited

Ann: Becoming a substantial holder from PPT,PPT-SRF.AX, page-53

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  1. 183 Posts.
    I'm torn on this one. There were many small trades throughout the day propping the price up. I'm assuming this was to sell at a higher price.

    In saying this, I think true value is significantly higher than where we are at now.

    Surfstitch/Surfdome
    I surf, and regularly buy items through Surfstitch and surfdome. I don't think they will head down the path of Billabong and Quiksilver and the like as they are not limited to one mainstream brand and cater for traditional and alternative types.

    Stab
    Although Stab don't sell a lot in the way of magazines, their online traffic surpasses their peers by a long shot and the goal of funnelling traffic to Surfstitch works.

    Magic Seaweed
    They own one the biggest surf forecasting websites in the world. Each report recommends wetsuits and surfboards to suit the current conditions and link through to said hardware on Surfstitch.

    Coastalwatch
    Similar to above. Surf forecasting with a focus of surf cam's (camera's).

    FCS/Gorilla Grip
    Proven surf hardware that is ridden by most surfers on the world tour. These guys have been around forever and aren't going anywhere.

    Although unlikely, I would like to see the ex CEO rejoin the board. I believe in his vision. With or without him, I think the direction they are heading is great. They are experiencing teething problems of large growth in a short period of time.

    This will be over $1 in due course.
 
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