What I struggle to understand is the assumptions used in the original business model that predicted expected revenues? How have these changed over the past 12 months and to what magnitude?
Given the significant increase in the user base, which was described as well in front of original expectations, how has the company needed to resort to in App advertising, going against its original ethos, to fund operations? Or is it due to the recent SP performance the company is simply clutching at ways to create the image of future profitability if additional SC is required?
Ads on ZipT App, page-36
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