Sure, just in time for the Olympics, with P & G being a worldwide partner of the international Olympic committee, and major sponsor. P & G have the most far reaching partnership with the IOC, and with viewership in the multi-billions, there would be no better platform to launch an international marketing campaign, than at the up-coming Rio Olympics which commence on August 5th, a touch more than 90 days from yesterdays OBJ announcement.
The writing is on the wall.
Here we go - licence, page-131
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