Agree, the numbers are getting very interesting!
Since we should be in roughly 30,000-40,000 stores atleast I think management will be ready to launch a new series of collectables aimed at American children in June/July. Accompanying this could be a big marketing campaign to really get it going.
Looking forward assuming we have our two, possibly three wrapping machines.
40,000 stores selling 20 Yowies a week on average (the bigger stores sell more than this, the smaller stores will sell less than this) than we are looking at 41,600,000 Yowies sold annually. This equates to over 60,000,000 revenue in U.S dollars! Now the added bonuses to this are the licensing deals angry birds and spacepop (more on the way I'd imagine) and new lines of revenue including 6 children's books being prepared for Haloween. And it's highly likely we will be in a lot more than 40,000 stores in 12 months time.
Looking forward additional revenue streams will also come from international expansion, cartoon series and inevitably a movie.
It's definitely time to stop thinking of Yowie group as just selling Yowie chocolates because there is a lot more to the story than just that.
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