I saw a flying camera today, page-29

I can feel it steve.

The thing that they have behind them is the fact that they are not a one product company, this will appeal to major retailers as they will be seeing new and interesting products soon to be released.
Like I say, being an early mover can cement your company as the preferred stockists of the OK & ROAM products which in turn brings more people into your outlets.

Imagine going into Myres and seeing the full range of OK...ROAM products lined up in twelve to twenty four months.
The naming of these brands is going to play a major part imo.