Ann: Alexium Wins USD$5 Million Multi-Year Sales Agreement-AJX.AX, page-62

Its a very confusing announcement.

• "Alexium deal breaks new ground in PCM bedding market, with estimated share for Alexium of more than $5 million revenue per annum"

• “This is a breakthrough Sales Agreement in the phase change materials sector,” said Nicholas Clark, CEO, Alexium, “and opens up the higher volume mid-priced bedding market as well as high-end bedding.”

• “Our share of the PCM bedding market is more than $5 million annually,” said Clark, “and we expect this share to grow rapidly…"

• “With this Sales Agreement, we have launched an entirely new FR product, and we’re already making significant inroads with scale-up trials with a number of other bedding manufacturers.”

The only thing that is crystal clear is that this is not a $5m contract (and hence not really anything price sensitive).   But lot of people been misled to think it is.   Why package good news like this??