Ann: Alexium Wins USD$5 Million Multi-Year Sales Agreement-AJX.AX, page-176

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boc1986

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24/05/16

09:13

Post #: 17848040
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Originally posted by Alex999 ↑

As a sanity check on the $5m pa figure, the whole PCM market for all end uses worth about $600m pa and growing about 20% p.a. Bedding is a tiny % of this in end use - it is a segment within a segment of the whole market.

Here's a list of end uses ("8. by Application") and suppliers (11. Company profiles) in PCMs in a detailed report.

http://www.reportsnreports.com/repo...ectronics-global-trends-forecast-to-2018.html

Bedding and bedding supplies is a very fragmented market, e.g. the biggest in world e.g. Tempur Sealy only 10% US and maybe 1-2% globally. It cannot make any sense that one bedding supplier alone, a few % of that market maybe, is alone worth $5m pa in PCMs - it looks impossible on macro figures, otherwise bedding would be gigantic segment within the $600m total which it is not given all the other PCM uses. All of the bedding suppliers = $5m+ - yes - makes sense. Especially since AJX has unique product.

Given the company's own clarification in Newsletter quoted above that this deal "opens up a market" worth $5m+ rather than is worth $5m in itself, I think my interpretation of the Ann is correct.

For clarity, I am just trying to interpret it accurately and am open to alternate views from those with better information that I may have missed.

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It is very interesting that the usual claim in recent ANNs to be "on track" towards achieving $18.5M sales by end of CY16 has been dropped. (accidently or otherwise) is anyone's guess...also no mention of margins, so have to watch out for the actual financials in black and white (or red)
DYOR..all IMO

Last edited by boc1986: 24/05/16

AJX Price at posting: 61.0¢ Sentiment: Sell Disclosure: Not Held
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Ann: Alexium Wins USD$5 Million Multi-Year Sales Agreement-AJX.AX, page-176

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Ann: Alexium Wins USD$5 Million Multi-Year Sales Agreement-AJX.AX, page-176

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