Not trying to upramp here but looking at the OTM company, they seem to be aligned with what the company is trying to achieve, that being investment into non-English speaking TV services, seeing as OTM does have products already in these areas it might be considered a market leader... although its probably a bit of a stretch to call them a market leader when they have one product at the present time.
All in all it does help us in terms of market exposure, but I agree the title of the announcement was probably a bit misleading (I mean I'm sure they could twist it enough to make it seem as though OTM are a market leader).
In terms of todays announcement, its most likely the options everyone is expecting, I mean they say its a CR because technically it is a CR, they're raising ~$26K, so technically it is, isn't it??
Of course I could be completely wrong haha DYOR