Ann: Nuheara Pre-Order Campaign Exceeds AUD$1,000,000-NUH.AX, page-124

Think these are going to sell a lot more than what you are estimating and here's why.

Read this article on hearing aids in Australia and bear in mind what a small market Australia is compared to world numbers.


https://www.choice.com.au/health-and-body/optical-and-hearing/hearing/buying-guides/hearing-aids

Quotes from article:
"Hearing loss is the most common physical condition in Australia after back pain. Around 22% of people aged 15 and over are hearing-impaired, and each year more than 100,000 of them choose to be fitted with hearing aids."

"With hearing aids, it certainly pays to shop around. We found an inner-Sydney clinic charging $14,000 for a pair of top-of-the-range Siemens hearing aids, including fitting and service, compared with $11,000 by a clinic in western Sydney. For the same devices without any service, another Sydney clinic charged $7400, while we found an online UK retailer charging about $4900 and a US online retailer selling them through eBay for $3340."

"The main difference between top-end aids and more basic ones is better performance in noisy situations."

This last point is pretty much exactly what IQbuds do.....plus more.

I know IQbuds are saying they aren't aimed at hearing loss market but $300 vs these other astronomical amounts is bound to capture a fair percentage of this market alone.