Jaybird's value was based on more than just their product. Their brand reputation, image, etc. all factors into how successfully their product will SELL. I've listened to them and for the retail price they aren't that impressive. But their brand is well known and trusted.
As I posted earlier. Beats was acquired by Apple not because they had a good product - their product is probably the worst of all compared to their competition. Instead the brand is as successful as it is (and valued as such) because of the brand's popularity alone. They've got their effective marketing, celebrity endorsements and media product placements to thank for it.
So, I really think that unless Nuheara manages to pull off their marketing stunts right, they WILL get left behind in this intensely competitive market. And that would spell bad news for us SH.
I hope their management and marketing dept know what they're doing.
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