We certainly will see, and thanks baron for bringing this to our attention.
Tahnsk makes a good point about vitamin C, but pura etc created their labels as a direct attack on a2mc and their intellectual property. Sure a2 protein is naturally in milk, but a2mc stake the claim with honesty and pura prey on the weak minds of consumers. It all comes down to marketing in the end (for both sides). There that's my balance post for the day
A2 Milk versus Lion, page-16
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