Yes, I agree that new labelling would be a response to what's happening, could probably have been anticipated and considered in the first place, however not too late now and A2 definitely needs to fight back to the nonsense and incorrect labelling with actual factual 100% in your face labelling making it clear to buyers that there is no substitute for 100% A2 Milk for a healthy gut. Don't let them walk over you A2!!!
A2 Milk versus Lion, page-310
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