Competing on price (in this sector) is a mugs game imo. They will never win mass (or any) market share saying 'our product is cheaper by 0.0001c per min' when they are competing with billion dollar competitors who own parts of the entire network.
And if past experiences are anything to go by, my odds are that the SDA product will probably not;
a) work reliably
b) work better than market comparably peers
c) work to a level that people will pay for it, to cover all the costs involved.
In my opinion. That's what happened with all other attempts and given the fact that the low band-with was turned off and hidden in settings, I find it interesting that so much is being hung on the product working well on a satellite internet connection
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