They have no shortage of new fleet supply coming on board, to me that is not an issue.
Hence in the interests of appropriate balance between supply and demand management recent re-focussed their advertising budget on the demand side.
Now they have announced a demand side solution that is material...utilising Uber Marketplace, they will be a disrupter within a disrupter competing with people owning fleets of cars when they own none.
And in the same announcement indicated more demand side solutions pending with corporate partners.
And a continuation of long-term fundraising negotiations, to avoid massive share dilution in one big hit and protecting long-term shareholder interests.
To me, these are all ticks to management.
Is now the time to be demanding pay cuts?
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