People in Australia pay more for a Mercedes Benz then they do a Ford Falcon. They do the same thing, essentially. So, yes, people will pay more for quality.
There will always be people that don't want to spend money. But, there is a reason you see a LandCruiser or Hilux or Patrol with $20,000 worth of ARB equipment - people with money are not afraid to pay more for a quality product. ARB is recognised as a quality brand, both in Australia and overseas.
Brexit on ARB, page-20
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