Really? How about the fact that that message was delivered illegally under the Spam Act?
I received a similar message with a link which downloaded a pdf (a how to vote card for the local labor candidate) - actually I received more than one txt during the campaign.
Apart from the fact that they weasled around part of the Spam Act because they are a political party, there was no opt-out option in the sms or even visibly anywhere on the pdf.
Last time I checked, I thought that was illegal or a highly questionable act under under direct marketing laws...if not illegal, that set of a "shonk indicator" that put them on par with those scammers that call to rip you off on an insurance, fake financial survey or some other scam.