All companies have to grapple with where they sit on the 'niche to one-stop-shop' spectrum.
All companies are under pressure to do more - so that their clients don't have to put lots of stuff together themselves.
Clients don't like bits and pieces.
Buddy was initially a back-end mobile play - it pivoted to become a back-end IoT play - it added Parse - and now adds 2 more layers with Noveda and Zentri.
I believe Buddy is now in a strong position to complete its discussions with big corporate clients who want an end-to-end solution.
I look forward to the multiple pipelines (Buddy, Zentri, Parse, Noveda) to accelerate to conclusion