Honda Dy FREE

Goofy already noted below but there is a huge amount of significance to this beyond a new design of bonded NdFeB that handles high temps Dy FREE, 'cause we all knew that was coming didn't we.

More importantly it confirms what we've already seen with Siemens Wind Gen, global OEM's designing new products/models top down to specifically eliminate Dy/HRE:

"Moreover, Honda designed a new motor which accommodates this new magnet. In addition to the shape of the magnet, Honda revised the shape of the rotor to optimize the flow of the magnetic flux of the magnet. As a result, the hot deformed neodymium magnet that contains absolutely no heavy rare earth became usable for the drive motor of a hybrid vehicle, demonstrating torque, output and heat resistance performance equivalent to those of a motor that uses the conventional type of magnet."

"Adoption of this technology enables a break from the constraints associated with heavy rare earth, which had been one of the challenges to expanding the use of neodymium magnets. This technology will make it possible to avoid resource-related risks and diversify channels of procurement."

http://world.honda.com/news/2016/4160712eng.html

Lol, they are certainly not waiting around for any ROW thought bubbles, DyO looking more & more like the figment of an old man's fantasy.