A2 on bullish rise, page-28

I only buy A2 milk because I'm an investor. In all honesty I'd be buying ordinary milk if I wasn't as I personally find there is no difference in taste or digestion compared to *normal* milk. That's just me though

The advertising of A2 being the "healthy" milk is working though. My cousin uses A2 milk and I asked them why they use it. They said something along the lines of, "They say it's healthier for you." That message is getting through. Advertising to a mass market needs to be simple. A slogan such as "The healthy milk" works better than trying to explain the different protein types.